Little Forest
IDA Design Awards, Student Competition 2022 | Silver in Multimedia-Broadcast Design
Honorable Mention in Multimedia / Animation
Little Forest
In this project, we were asked to rebrand a television show by researching and analyzing its current show package and designing a new package with the main title and a toolkit. The toolkit is comprised of a range of assets that strengthen the show's branding.
Little Forest focuses not on being a good kid but on growing up to be a kid; the sequence focuses on the children and the concept of growing up in nature. So, to show children's growth, we decided to show them growing in nature by showing them in small to large sizes.
CATEGORY
2D Show Pacakge Motion Graphics
Designer, Animator
ROLE
SOFTWARE
After Effects, Procreate
YEAR
2022
Art Direct by. Cathy Lin
Motion Design + Animation by. Muriel Seoyeon Choi, Cathy Lin, Erica Kim
Sound Edit by. HyunWoo Kim
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Research
Synopsis | Little Forest is the "Caring for Kids in Nature" program for children with no one and place to play; it is a healing variety program designed
for home kids in garden development projects. The kids spend two days and one night with the cast, away from their parents for the first
time. Little Forest is a South Korean television entertainment program broadcast by SBS every Monday and Tuesday from 12 August to
7 October 2019. Lee Seo-jin, Lee Seung-gi, Park Na-rae, and Jung So-min starred in the program.
Keywords | Children / Countryside / Growth / Warm / Animals / Activities / Cozy / Organic / Simple / Nature / Joy / Food
Fan Survey
It has all the factors that have dominated the entertainment market in Korea these days.
1. Fresh Energy | Filming in Nature
2. Cast | Starring Famous Celebrities
3. Lovely Children
4. Differentiation Point
5. Growth
Encompassing topics such as nature and healing into 'children' and 'growth' provides a point to think again about how much nature children need.
Network Brand Connection
Little Forest is a perfect fit for SBS's slogan, 'Together, we make delight.' The show can be seen as sharing the same value in that it created the delight pursued by the network in that it works together to the purpose of the show, which viewers hope will be an opportunity for adults to mature their views on children as they watch them grow up, further empathizes the slogan of the network.
Analysis
Little Forest doesn't have its main title sequence, so it's an excellent chance to develop a main title for this TV show. There is only a short sequence (less than 10 seconds) made from photos that would be shown after commercials on TV.
The most used in this package are its logo and photos. Its logo consists of a house and trees in a minimal style with green and white. They correspond to the show's concept related to nature, but they look inconspicuous. Because the show's backgrounds are often trees, gardens, and mountains, they are too close to the logo and color. The package couldn't leave a strong impression in the audience's mind. Moreover, there are many similar programs with nature or children's topics, so people need help distinguishing Little Forest from other shows due to its weak visual package.
Little Forest focuses on giving children a chance to play and discover nature. It is a very touching and healing program. Therefore, we emphasized children's fresh experience in nature and added some colorful and energetic elements in a warm tone to match this program.
Storyboard Exploration
We drew each storyboard with each idea, and our good ideas were selected and combined for each scene.
Storyboard | Muriel
Storyboard | Cathy
Ver. 1
Ver. 2
Storyboard | Erica
Toolkit
We each were in charge of one of the toolkits. My part is the credit squeeze. The names of the production crew, performers, and broadcasters are shown along with the program video. The frame of the videos was intended to show a sense of unity by using the frame of the program logo. In addition, I tried to show unity as a single work following the title sequence by using the assets used in the title sequence.
Credit Squeeze | Muriel
Looping Mortise | Cathy
Lower Third | Erica
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Bump In & Out | Erica
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